The Anti-Shortcut Marketing programme
Brave one™
The niche, positioning, and messaging programme for brave service pros & established founders done chasing trends: ready to lead with strategy, integrity, and ideas built to last.
BRAVE ONE™
In just 12 weeks, build the brand and strategic messaging foundation that reflects your full brilliance and sets you apart for good. Then enjoy 9 months strategic marketing support inside Brave Space.
Get clear on what you do, who it’s for, and why it matters -
so your message reflects your true value, and your business becomes easier to buy from, refer, and remember.
Why you're really here
You’ve built a highly credible business, but your messaging isn’t doing it justice.
You’ve outgrown the recycled hacks and hype-heavy funnels.
You're here to build your brand of thought leadership that actually calls in your aligned audience (not one that just chases ego metrics).
You’ve won incredible results for your clients time and time again. You have the most unique story to tell. Now you just need the message that reflects your depth, your direction, and your distinct point of view.
Because right now, you're exhausting yourself trying to explain it (over and over again) and while you do, those dream opportunities keep slipping past.
Brave ONE™ helps you name the magic you’ve spent years mastering - by turning your career capital, lived experience, and commercial brilliance into messaging that connects and converts.
You’re not here to just ‘elevate’ your messaging or sass yourself up for the algorithm
You’re building a long term body of work.
You’ve been in business long enough to know that fast hacks and ‘just steal my framework’ marketing doesn't cut it anymore. You're here to build a body of work. To decide how your work is seen and deeply understood by your super-fandom. You're hear to do the deep work too; and to carve out what your unique version of thought leadership actually looks like.
It’s time to make it easier for people to buy, back, and refer you on repeat.
HOW WE DO IT
Brave ONE is built around the Brave Gap Method™ - my anti-shortcut approach to turning expertise into clear, confident communication that builds trust and creates opportunities.
We focus on the three areas that are usually out of sync for experienced founders:
The Niche Gap - Where your authority, demand, and offer positioning aren’t aligned.
The Message Gap - When what you say doesn’t reflect the value you deliver.
The Opportunity Gap - When you’re visible, but not clearly chosen.
You’ll leave with a message that’s easy to share, positioning that reflects your work, and a clear direction that supports long-term growth.
What we’ll do together
- Pinpoint your niche at the intersection of what you’ve lived, what you’ve mastered, and where demand is quietly waiting.
- Shape the story only you can tell - not the polished bio, but the real, rich narrative that shows your depth and drives connection.
- Claim your space in the market with positioning rooted in clarity, creativity, and the kind of differentiation that makes competition irrelevant.
- Refine your offers and how you speak about them by uncovering the golden thread that ties your lived experience to your client transformations.
- Build your brand’s message spine - clear content pillars and a hook that’s unmistakably yours, so talking about your work becomes second nature.
- Bring your perspective, story, commercial strengths, and client results into one cohesive message - one that cuts through noise and actually holds weight.
- Design your visibility with intention - so your content, platforms, and presence work with your energy, not against it.
- Make your business easy to talk about, refer to, and buy from - consistently. So when people need what you do, your name is the one they say.
How the support works
Brave ONE is a group programme - but your work won’t be treated like everyone else’s.
You’ll get personal input, creative direction, and tailored feedback throughout. Your strategy will be shaped around your business, your thinking, and your goals (not someone’s rigid blueprint).
You’ll also be part of a smart, thoughtful group of founders. Think of it like your creative sandbox! It’s a space for honest conversations, practical decisions, momentum that lasts and a lot of fun while building.
You’ll get:
£323.50
per month
(£3,882 total)
just 3 new spots available each month to ensure a high quality space for deep work...
Once you sign up, you’ll receive:
- Access to Brave Space for 12 months (meet the brave one community & dive right in)
-Instant access to the brave one accelerator course content
- Onboarding documents
- Your call booking links
- Key programme dates
Pay monthly
£323.50
over 12 payments
Pay quarterly
£970.50
over 4 payments
Pay in full for 12 months access
£3552
£3882
Hear from the bravest ONEs out there…
Meet the founders already living the transformation
NADIA johnson, FOUNDER, FOUNDER AT FOR EVERY CHILD i WISH
For Every Child I Wish
“Tania is so amazing at what she does. She is just a massive champion as well, and it makes you feel really good; it gives you a bit of boost and motivation. I'm thinking, 'right, come on ‘I can do this’.”
BECKY benbow, fractional ops queen & FOUNDER AT A BURDEN SHARED
A Burden Shared
“The joy, knowledge and kindness you spread is infectious. I'm so glad I get to know and work with you.”
AMANDA oUTRAM, FOUNDER AT STAGE ONE
Stage to Sales Strategist
"Brave ONE's been bloody brilliant. It sounds so much better than how I've been [previously] selling [my offer]. Even though I've been in sales for 20 years in sales, it's so hard to do this work for yourself. I'm going to be working with Tania inside Brave ONE for the next year. It's going to be brill. I am excited. We've been really drilling into my positioning and messaging. We've had some mega light bulb moments."
She claimed the ONE position: “Stage to Sales Strategist” & built her unique methodology
let me tell you about the amazing amanda
Amanda is a seasoned speaking coach, and facilitator with 20 years of sales experience, with a well-known, yearly sell out calendar event ‘Stage ONE’ under her belt.
She helps speakers move audiences - and leave the stage with leads and clients, not just compliments. But that wasn’t clear in her messaging when she joined Brave ONE.
“Even though I’ve done 20 years in sales, it’s so hard to do it for yourself. It’s just so hard.”
“We’ve had some mega lightbulb moments…and now we’re calling it what it really is.”
She knew she wasn’t just helping people deliver talks. She was helping them sell - without pitching or posturing. Brave ONE helped her name that power and build the language to match it.
“It’s selling from the stage, but without obvious selling. There’s no pitching. There’s no performance. It’s deeper than that.”
Inside Brave ONE, Amanda redefined her positioning, worked closely with Tania to re-define her offer to align with her true target audience - and claimed the role she was already playing: Stage-to-Sales Strategist.
Now her new offer is easier to talk about, ready to sell, and fully aligned with her depth of expertise. She’s not just refining her message - she’s building the next evolution of her business with real clarity.
“We've had some mega lightbulb moments," Amanda says, “and now we're calling [my body of work] what it really is.”
Brave ONE gave her the strategic mirror and coaching support to unlock what was already there.
Messaging strategy locked, and 168% of her campaign donations goal reached in just 3 weeks
LET ME TELL YOU ABOUT THE INCREDIBLE NADIA.
Nadia leads For Every Child I Wish, a CIC that works directly with schools in Kent to support children in poverty who are often missed by traditional systems. Her organisation provides essentials like beds, uniforms, and school support - giving children dignity and the chance to thrive in school with the basics we all take for granted.
When she joined Brave ONE, she had raised money, supported over 6 schools and was deeply mission-led - but unsure how to communicate her impact clearly.
“I felt really overwhelmed…I didn’t have a clear idea, and I’ve got no [formal] experience in marketing.”
Inside Brave ONE, Nadia shifted from pushing out “something” just to stay visible; to creating messaging that reflected her mission and connected with the right people.
“Instead of just wanting to get anything out there and just tick a box, I'm being more deliberate…I'm always thinking about the person on the other end.”
Inside Brave ONE, we launched her December donations campaign - Fill A Stocking, mapping the content and messaging specifically to her donations goal to support 50 children. Within just 3 weeks, she had reached 168% of her target goal.
“I thought that reaching my original goal of 50 stockings would be a dream and I’d be really, really chuffed. But I did 84. It was incredible.”
Brave ONE didn’t give her a template. It gave her the space, tools, and strategy to lead with her own unique message and drive her mission. And she’s still growing it inside Brave Space, one deliberate move at a time.
A letter from tania - and my promise to you
I’ll be honest.
I created this programme because I’m a little bit nauseous at how the industry has turned marketing into a fast-hack machine - prioritising speed over substance, and noise over nuance.
But before I get into that, let me rewind.
I’ve spent my career in the real marketing and creative trenches.
While finishing my MA in Creative Writing, I accidentally founded a music magazine that scaled to 50,000 online readers, with a team interviewing Grammy-winning artists like Emeli Sandé, Noah Kahan and JP Saxe. My written work has been published in The Guardian, The Chronicle, and national magazines.
I’ve always been obsessed with a good story, and it's why I'm obsessed with bringing yours to life.
But here’s the other side of it.
I also know the value of meeting creativity with sharp, strategic, commercially-minded marketing.
At 23, while completing my Master’s in Strategic Marketing at Imperial College Business School, I became the first marketing hire at what is now one of Europe’s leading VC tech companies - leading a team of eight and learning how to build real momentum, fast.
Since then, I’ve led growth and content marketing across scale-ups where commerciality wasn’t optional - it was everything. Where every ad, funnel or launch had to work. And where clear, resonant messaging always sat at the heart of it.
Now, through Bravebird, I’ve supported everyone from emerging coaches to multi-six and seven-figure brands on their marketing strategy, positioning and messaging - to find the intersection of your story and your connection to your audience.
And here’s what I know for sure:
In a loud, fast, trend-chasing online world - deep strategy gives you staying power.
It gives you a clear map.
It frees you to bring your best magic to the table without burning out trying to keep up.
And this is where the coaching and marketing world starts to feel sticky.
“I’ll help you make 20k in 2 months.”
“Do it my way or you’ll be stuck at 3k months forever.”
Framework after framework. Loud promise after loud promise. Very free receipts.
Because truly effective marketing - the kind that builds longevity - doesn’t come from shortcuts.
It comes from the deep work.
The thinking work.
The uncomfortable, powerful work of understanding who you are, what you do, who it’s for, and why it matters.
Choosing to quiet the noise and focus on that?
That’s brave.
That’s why I built Brave ONE.
My promise to you?
I’m not here to sell you shortcuts (though I will help make things simpler).
I’m here to support you as you build your body of work - and do the brave thing of putting it out into the world.
Trusted by industry leaders long before Brave ONE existed. Here’s what they had to say about working together…
“I just thought it was amazing, so clear and simplified…it was quite amazing how the process worked, and I absolutely loved the storytelling element of it, I thought that was brilliant.”
amber keatley-shaikh
wellness founder and nutrition coach & co-founder of fitology gym (worked with amber on her founder story, offer positioning and messaging).
“Tania is incredibly creative, and she communicates that vision so clearly. Having the right experts around me is essential in my business so I can focus on what I do best - working with my clients.
"After each session with Tania, I felt inspired and energised. I truly valued the time she took to understand me, my business, and my purpose. I'm incredibly grateful for her support and the result of our work together.”
anna allerton
leading menopause coach & former national Sky Sports presenter (worked together on anna's positioning & messaging)
"Tania – you are a genius, and you can quote me on that. You have captured everything we talked about and the essence of the community so perfectly."
NICKY DENSON-ELLIOT
FOUNDER OF THE WILDER COLLECTIVE BUSINESS COMMUNITY (WORKED with tania ON THE COMMUNITY WEBSITE MESSAGING)
“I really love how you've incorporated what feels like my tone of voice - it really feels like you've taken my existing [messaging and] everything we talked about and levelled it up! It feels much more clear and concise, and talking through it with you really helped me clarify my user profiles for myself.”
kate rainford
founder of kate rainford coaching, named 2026's leading uk female founders by small business britain (worked with tania on kate's offer positioning & brand messaging).
“When I am doing content and in the depth of something, [this strategy work] takes me back to the original idea to make sure the thread is running through everything I do.”
Gemma sewell
founder of ‘true love club’, transformation coach and former head of brand at l'oreal (worked together on her offer positioning & messaging)
“I highly recommend Tania for assistance with marketing messaging strategy…This [work] transformed the copy on my company’s website and has led to a significant conversion increase within only a month of being live…Tania is a clear communicator, is passionate about what she does and versatile in what she can offer.”
ANNALIZA STURGE
FOUNDER OF MULTI-LOCATION STREETHUNT GAMES (WORKED TOGETHER ON HER MANCHESTER LOCATION LAUNCH AND 1:1 ACROSS 2025 ON CAMPAIGN AND BAU MARKETING & MESSAGING)
FAQs
AM I A GOOD FIT FOR BRAVE ONE?
Brave ONE is for experienced founders; coaches, consultants, service providers, and agency owners - who are already working with clients and delivering strong results.
Due to the deep data and review work we do in the programme, it’s not designed for those in their first year of business or just getting started.
This is for business owners who want to make more money or build a thought leadership presence from their business by being fully themselves, working at the intersection of their deep expertise, career capital and personal perspective.
HOW MUCH TIME WILL IT TAKE EACH WEEK?
It’s completely up to you. Some people dip in and out, others carve out regular time each week - both are fine.
I recommend setting aside around 1-2 hours a week if you want to make consistent progress during the initial 12 weeks. But this is long-term work - which is why you get 12 months of access to Brave Space, so you can take what you need, when you need it, and keep evolving your message as your business grows.
I'VE DONE MESSAGING WORK BEFORE, HOW IS THIS DIFFERENT?
Most people who join Brave ONE have done some version of messaging before. The difference here is how we connect your thinking, experience and commercial goals into something storytelling driven and commercially cohesive. I bring years of experience leading content, growth and strategy inside high-growth teams into the curriculum and content (nothing is gate-kept!) - plus formal training from Imperial College Business School - but the real value is in how we apply it together to your business.
WHAT IF I CAN'T MAKE A SESSION?
All calls are recorded, and you’ll have access to everything in the portal. You’ll also have Brave Space access for 12 months, so you can get feedback within 48 hours of anytime Monday to Friday 9-5pm, ask questions and stay supported even if life happens.
WILL I GET PERSONAL, TAILORED SUPPORT?
Yes. You’ll have a roadmap call and quarterly 1:1s, plus direct feedback throughout the programme. This isn’t a generic group - your business will be treated individually.
WHAT IF I WANT MORE 1:1 TIME?
Of course! Just ask - we can add on an extra 1:1 package support that suits you. Perfect for that new campaign launch or event you're running that needs that extra high-touch support.
DO I NEED A BIG AUDIENCE OR TO BE LAUNCHING SOMETHING?
While you are more likely to see results faster if you have an aligned audience already - no, you don't need a large audience.
Brave ONE helps you clarify what you're known for so that when you do grow or launch, your strategy and message are already working for you. The aim is to grow your reach during the programme; we map this out together.
WHAT IF I LOVE BRAVE SPACE AND WANT TO STAY AFTER THE 12 MONTH PERIOD?
If Brave Space, our circle community, becomes part of how you work (which happens a lot), you’ll have the option to renew in 2026 for continued support into 2027.
You’ll get a reminder near the end of your year and can decide then if you’d like to continue.
I'M REALLY INTERESTED, BUT STILL HAVE QUESTIONS…
No worries at all! That's only natural. Click here and book a complimentary 30 minute chemistry call - we can chat together and see if we'll be a good fit. I'm excited to learn more about you and your biz.
Still got questions? Book your free chemistry call.
A little peek at the kind of conversations that unfold inside the Brave Space community.
(PS: As the anti-shortcut marketer, I’m not usually one for out-of-context screenshots - but I wanted to give you a feel for the absolute chef’s kiss energy inside Brave ONE. Got questions about any of this? Just ask.)
it's time to build your body of work.